A flexible, hand finished exterior panel that wraps curves and columns in one unbroken sweep, the architectural look turning heads worldwide, now arriving in New York.
Soft Stucco is a flexible fluted panel, thin, lightweight and bendable, that installs over a prepared exterior wall as a continuous, seamless finish. Because it flexes, it does what rigid cladding can't: it curves around columns, radiused corners, and sweeping facades in one piece, with no grout lines.
Long continuous panels: no tile grid, no visible joints. One clean sweep of texture.
Bends around rounded corners, columns, and curved facades that stone or tile simply can't follow.
A fraction of the weight of stone or brick, minimal load, faster to install.
The warm, rhythmic, high end look designers are specifying for standout exteriors.
A soft, rolling wave that gives a facade gentle movement and shadow. Our most sculptural profile.
Deep convex reeding inspired by classical columns, bold vertical rhythm and strong shadow lines.
Fine, clean vertical reeding: the quiet, timeless version of the fluted look.
We set the right code compliant substrate for your building, so the finish has a sound, permitted base, not just glued to whatever's there.
The flexible panels are bonded to the substrate, following curves and columns in continuous lengths, no seams, no tile grid.
Edges and joints are sealed and the surface protected, engineered for the exterior and NYC weather.
An honest look: where fluted panels shine, and where they're not the right call.
Wraps rounded corners and columns in one piece. Masonry can't follow a curve like this.
A fraction of the weight of stone or brick, less structural load, quicker to install.
Continuous texture, no grout lines, a cleaner, more modern look than tile or panelized stone.
Perfect for a striking entry, storefront, or accent elevation. For fully weather beaten elevations we'll tell you honestly if it fits.
Straight, no spin: where fluted Soft Stucco wins, and where classic materials still lead.
| Factor | Soft Stucco (fluted) | Brick | Stone veneer | Traditional stucco | Metal panel |
|---|---|---|---|---|---|
| Wraps curves & columns | โ Best | No | No | Limited | Limited |
| Seamless: no joints/grout | โ Yes | Mortar lines | Visible joints | Yes | Panel seams |
| Weight / structural load | Lightest | Heaviest | Heavy | Heavy | Light |
| Install speed | Fast | Slow | Slow | Slow (cure) | Medium |
| Modern architectural look | โ Standout | Classic | Classic | Neutral | Modern |
| Proven outdoor lifespan | New: we're honest | 75 to 100 yr | Long | 50 yr+ | 40 yr+ |
Bottom line: choose fluted panels for a seamless, curved, modern statement. For a full weather beaten elevation that must last a lifetime, we'll tell you honestly when brick or stucco is the smarter call.
On a storefront, a lobby facade, or a curved entry, the fluted panel reads as a single carved surface, the kind of detail that makes a building stop people on the sidewalk. That's the exterior statement we want to bring to NYC.
Product imagery courtesy of the manufacturer, shown to illustrate the finish, not a completed MNM project.
The panel material is independently tested to ASTM E84: Class A (Flame Spread 10, Smoke 15) by SGS. On top of that, every exterior installation is engineered and permitted for your specific building, height, construction type and substrate all reviewed. Real certificates, real code review, no hand waving.
We're bringing Soft Stucco to NYC and want to hear from you first. Tell us: it shapes what we launch.
Not yet, we're gauging interest and finalizing sourcing, which may take a few months. Join the list and you'll be first to know when it launches.
The panel material is independently tested to ASTM E84, Class A (Flame Spread 10, Smoke 15) by SGS. Every exterior installation is also engineered and permitted for your specific building.
It's reviewed per building: height, construction type, and substrate all matter for code. We'll look at your building and tell you honestly whether it's the right fit, rather than promise something we can't stand behind.
Pricing is custom to your facade and design. Get on the list and we'll give you a real quote for your project when it's available.
Entries, storefronts, columns, curved elevations, and accent facades, anywhere a seamless, sculptural surface makes a building stand out.
๐ค Straight talk: Soft Stucco is new to NYC and we're gauging interest before we launch. We're not overselling a finish date. When it's ready, every exterior installation is engineered and permitted for your specific building, to code, with the right substrate and sign offs. No shortcuts, no promises we can't keep. If that sounds like your project, get on the list above and we'll keep you posted.